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Web Design

Pediatric MotorWerks

Person in a park holding an iPhone showing the Pediatric MotorWerks mobile website

Pediatric MotorWerks, also known as PMWRehab, is a pediatric occupational and physical therapy clinic serving families in Shelby Township and Troy, Michigan. The team began in Fairbanks, Alaska in 2007, returned home to Michigan in 2017, and now partners with New Heights Speech and Language to offer OT, PT and speech therapy under one roof. The clinic is warm, colorful and full of energy, but the old website didn’t show it. The homepage opened without a headline, the page title didn’t say where the clinic is, and the only clear action was a single registration link. I redesigned the site to feel like walking into the clinic: real kids at play, bright color from the brand, and a clear next step on every screen size.

Web Design

Pediatric MotorWerks

Person in a park holding an iPhone showing the Pediatric MotorWerks mobile website

Pediatric MotorWerks, also known as PMWRehab, is a pediatric occupational and physical therapy clinic serving families in Shelby Township and Troy, Michigan. The team began in Fairbanks, Alaska in 2007, returned home to Michigan in 2017, and now partners with New Heights Speech and Language to offer OT, PT and speech therapy under one roof. The clinic is warm, colorful and full of energy, but the old website didn’t show it. The homepage opened without a headline, the page title didn’t say where the clinic is, and the only clear action was a single registration link. I redesigned the site to feel like walking into the clinic: real kids at play, bright color from the brand, and a clear next step on every screen size.

Three Pediatric MotorWerks web pages stacked in perspective

Objective

Redesign the homepage to give parents a warm, clear first impression: say what the clinic does and where it is in the first few seconds, put registration and services one tap away on any device, present nine specialized services without overwhelming anyone, and help families searching in Shelby Township and Troy find the clinic.

Strategy

The new hero leads with a promise, “Where Play Meets Progress,” with an eyebrow naming the services and both locations, and two clear buttons: Register Now and Explore Our Services. I built the look from the logo’s deep purple and gold, adding soft lavender sections and rounded cards to keep it friendly. Nine services became scannable icon cards, the co-treatment philosophy moved into an accordion, and parent testimonials carry the social proof. Every section was designed for the phone first, and the page title, meta description and structured data now name both clinic locations for local search.

Three smartphones showing the Pediatric MotorWerks mobile site on a gold background
Woman in a park typing on a laptop showing the Pediatric MotorWerks website
Pediatric MotorWerks UI system: navigation, headline, buttons, service cards, testimonial, accordion, palette and type
Pediatric MotorWerks services page and mobile homepage on lavender and gold
Pediatric MotorWerks website on desktop, tablet and phone