RUSH SYSTEM REBRAND
OBJECTIVE
Rebrand Rush University Medical Center as a medical system and promote the Philanthropy department.
STRATEGY
Rush University Medical Center was rebranded as Rush. The intent was to bring together the expanding family of partners in other locations as “One Rush”.
“Excellence is just the beginning” was adapted as the external tagline and “It’s about Rush” as the internal tagline. The intent is to be inclusive and emphasize that we strive to be better and are making strides to the future.
Working with Marketing and Philanthropy, I expanded on the brand to other expressions such as the University Magazine, exterior building facades and marketing materials.
DELIVERABLES
University Annual Report
Philanthropy Annual Report
Banners
Campaign digital info sheets
Building Facades
CATEGORY
Branding
Visual System
CLIENT
Rush University Medical Center
ELEVATOR WRAPS
SOCIAL MEDIA ANIMATION
INTERNAL BRAND LAUNCH SHIRTS
RUSH RIVER NORTH CLINIC FACADE
