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Number 3

OBJECTIVE/

Design unique typographical and hierarchical solutions that work as a system, while highlighting the natural beauty of botanical photography.

STRATEGY/

In this project, Karl Blossfeldt: Nature as Art by Robert Beresford was explored as an example of developing an organized hierarchy, layout and grid system. Blossfeldt became known for highlighting previously unseen details in his photographs of plants, flowers and seeds.

The color choices reflect the earthy, and sometimes gloomy mood of the photos. A consistent grid keeps the type in mind and in order, while also allowing for creative use of the negative space. The photographs themselves ultimately drove the structure of this project. Their intricacy is contrasted by a simple layout, which allows them to be the focus, and the serif fonts have an almost stem-like feel, reflecting the details in the organic subject matter.

DELIVERABLES/

Book
Slip Cover
Educational App

CATEGORY/

Typography
Page Layout

COURSE/

Type Systems

INSTRUCTOR/

Lian Ng

TERM/

Spring 2013

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NAA Wide 3
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NatureAsArt app wide
  • NatureAsArt iPad Flat Mockup
  • NatureAsArt iPad Flat Mockup 13
  • NatureAsArt iPad Flat Mockup 14
  • NatureAsArt iPad Flat Mockup 12
  • NatureAsArt iPad Flat Mockup 2
  • NatureAsArt-iPad-Flat-Mockup-15
  • NatureAsArt iPad Flat Mockup 11
  • NatureAsArt iPad Flat Mockup 7 1
  • NatureAsArt iPad Flat Mockup 9 1
  • NatureAsArt iPad Flat Mockup 10