Identity Design
KB Adventures Brand Guidelines
KB Adventures is a brand reimagining project focused on transforming the identity of a once-failed retail brand into a new experience centered around exploration, discovery, and travel. The objective was to redefine the brand by uncovering its core purpose and creating a new identity rooted in adventure and meaningful experiences. Through research into audience needs, market opportunities, and brand positioning, KB was repositioned from a traditional toy company into an adventure-focused lifestyle brand designed to inspire curiosity and exploration. The resulting identity system reflects the spirit of discovery while creating a stronger connection with a new generation of travelers and adventurers.
Objective
Redefine an identity through the meaning of its soul and mission.
Strategy
KB Adventures is a reimagining of a failed brand, KB toys. Redefined as an adventure and travel company, KB’s target audience needs were determined and evaluated to find a proper market.
The mission and history of the brand were researched and analyzed to define the brand’s soul. With this soul as a basis, the company was rebranded as a travel adventure company. Logos, primary and secondary colors and typefaces were set as brand standards.
The goal was to make KB a relevant brand and keep its soul, “Experience Real Play” intact.
