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OBJECTIVE/

Redefine an identity through the meaning of its soul and mission.

STRATEGY/

KB Adventures is a reimagining of a failed brand, KB toys. Redefined as an adventure and travel company, KB’s target audience needs were determined and evaluated to find a proper market.

The mission and history of the brand were researched and analyzed to define the brand’s soul. With this soul as a basis, the company was rebranded as a travel adventure company. Logos, primary and secondary colors and typefaces were set as brand standards.

The goal was to make KB a relevant brand and keep its soul, “Experience Real Play” intact.

DELIVERABLES/

Identity
Website
Brand Book
Business System
Packaging
Clothing
Baggage Tag

CATEGORY/

Branding
Visual System

COURSE/

The Nature of Identity

INSTRUCTOR/

Anitra Nottingham

TERM/

Winter 2017

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