Menu

Web Design

Rush University

The Rush University website redesign was a user-focused digital experience project created to better serve prospective, incoming, and current students throughout their academic journey. The objective was to develop a responsive website that improved accessibility, organization, and navigation while aligning with the university’s evolving brand. Through research, sitemapping, wireframing, and prototyping, the site structure was reimagined around user needs and behaviors. Navigation systems, icons, and visual elements were redesigned to create a more intuitive and consistent experience across platforms. The result was a streamlined digital presence that makes it easier for students to discover programs, access resources, and connect with the Rush University community.

Web Design

Rush University

The Rush University website redesign was a user-focused digital experience project created to better serve prospective, incoming, and current students throughout their academic journey. The objective was to develop a responsive website that improved accessibility, organization, and navigation while aligning with the university’s evolving brand. Through research, sitemapping, wireframing, and prototyping, the site structure was reimagined around user needs and behaviors. Navigation systems, icons, and visual elements were redesigned to create a more intuitive and consistent experience across platforms. The result was a streamlined digital presence that makes it easier for students to discover programs, access resources, and connect with the Rush University community.

Objective

Plan and design a responsive website for potential, incoming and existing students.

Strategy

Rush University was in need of a refreshed website. Sitemapping, wireframing and prototying were conducted to fit the needs of users. Icons and navigation were redesigned based on feedback and to make the site more consistent and navigatable.