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OBJECTIVE/

This brand identity brings high design to an industry typically lacking in focus: men’s grooming products.

STRATEGY/

Audience research, gaps in the marketplace and concept exploration drove the creation of this identity. Men’s self-care is a booming industry, with a plethora of new products available to consumers. These products often make creating a sense of masculinity their only focus, leaving their branding confused and incohesive.

The CHOPS standards are established through clean and consistent design, utilizing elements that demonstrate a modern take on a classic barbershop. Type, pattern and color choices are nostalgic yet new, while staying focused on both hierarchy and legibility.

DELIVERABLES/

Identity
Website
Brand Book
Business System
Packaging

CATEGORY/

Branding
Visual System

COURSE/

Type Systems

INSTRUCTOR/

Jeremy Stout

TERM/

Fall 2013

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Chops Logo Animation
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