Rebrand Rush University Medical Center as a medical system and promote the Philanthropy department.
Rush University Medical Center was rebranded as Rush. The intent was to bring together the expanding family of partners in other locations as “One Rush”.
“Excellence is just the beginning” was adapted as the external tagline and “It’s about Rush” as the internal tagline. The intent is to be inclusive and emphasize that we strive to be better and are making strides to the future.
Working with Marketing and Philanthropy, I expanded on the brand to other expressions such as the University Magazine, exterior building facades and marketing materials.
University Annual Report
Philanthropy Annual Report
Campaign digital info sheets
Rush University Medical Center